ICONS reveals the soul of regions.

The ultimate exploration. Through our collection of printed guides focusing on the destinations where our iconic properties are hidden away, we aim to reveal local treasures and favourite spots. Historical sites, museums, artists, crafstmen and women, restaurants, shops… Hidden gems, uncovered, achieve iconic status. A tribute to a unique place and its unique people.

ICONS celebrates creativity.

Through ICONS, Iconic House celebrates creativity. Firstly, by cultivating its singularity, with a fresh look, aesthetic and a renewed style and tone. Then, by supporting some of photography’s newest faces. Each edition of ICONS is an opportunity to give a different photographer carte blanche. Capturing the moment, these photographers share their own unique vision of Iconic House’s destinations. Every shot is testament to their burgeoning creativity.