ABOUT US
a distinctive vision
of hospitality
and the art of living
Manifesto
Two brothers. One shared intuition.
From the HOUSE comes EMOTION.
Founded in 2021 by brothers Thibaud Elzière and Robin Michel, Iconic House was born from a simple conviction: today, the house represents the most accomplished form of ultra-luxury hospitality.
An entrepreneur in both technology and hospitality, Thibaud joined forces with his brother Robin. Raised in Provence and deeply attached to the art of hosting found in the great homes of the South of France, they created the first private collection of exceptional Maisons Hôtelières. Together, they share the same intuition: luxury no longer seeks to impress. It seeks to make us feel.
For decades, luxury hospitality built its world around spectacle, grand lobbies, protocols and visible expressions of prestige.
Yet the most meaningful emotions are often found elsewhere: in the warmth of a family home, around a dinner that lingers late into the evening, in the silence of the morning before the house awakens, in children moving freely from room to room.
Few places create this feeling as naturally as a house.
This conviction led Iconic House to make a deliberate choice: to own every House in the collection. Each one is carefully selected in destinations that hold personal meaning for the founders, then entirely restored and brought to life under their direction.
Because in their eyes, ultra-luxury has always been rooted in rarity and craftsmanship. An artisanal approach to hospitality made possible by a deliberately limited collection, where every House is imagined both as a collector's home and as a work of art in its own right, with a central place given to art, design and craftsmanship.
Houses shaped by three core convictions: greater intimacy, deeper personalisation and stronger character. Places where life unfolds at its own rhythm. Where hospitality adapts naturally to individual preferences. Where every detail is chosen for its singularity rather than its ability to be replicated.
Houses designed for togetherness, destined to linger in memory and host the moments that matter most.
Luxury is no longer something to admire. It is something to inhabit.
Thibaud Elzière, cofounder
OUR COMMITMENTS
Guided by
pragmatism and humility
Because every action matters, we favour an approach rooted in continuous improvement.
Reducing water and energy consumption, optimising transportation, providing electric vehicles, limiting single-use plastics and promoting responsible waste management are among the many measures implemented across the collection.
Each House is selected for its history, architecture or local significance. Through every restoration, the intention is to reveal the character of a place, preserve its remarkable features and contribute to the transmission of a living heritage.
We believe in measured growth. Every opening follows the same principle: selecting singular places, restoring them with care and embedding them within a long-term vision.
Local recruitment, partnerships with regional artisans and producers, support for local initiatives and the promotion of savoir-faire through our ICONS guides all reflect a desire to contribute meaningfully to the places where our Houses are rooted.
Because a destination is best discovered through the people who bring it to life.
Our team is available by phone, email or directly through the website to help identify the House best suited to the stay. A tailored proposal, including availability and detailed rates, is then prepared.
During July and August, and winter for Chalets, stays run from Sunday to Sunday. Throughout the rest of the year, a two-night minimum stay generally applies, with a few exceptions depending on the property. Shorter stays and specific requests may be considered upon enquiry.
Each House has a defined capacity, established for both comfort and regulatory reasons, generally up to 15 guests. Full details are available on each property's page.
Yes, subject to prior approval and an additional fee. Pet bowls and bedding can be arranged before arrival. Please contact the team ahead of booking to discuss the details.
A 50% deposit is required to confirm the reservation. The balance is due 60 days prior to arrival.
Yes. A €15,000 security deposit is requested in the form of a credit card pre-authorisation for every stay. It is released within one week of departure, provided no damage is identified. Should repairs be required, any associated costs, supported by invoices, may be deducted accordingly.
For cancellations made more than 60 days before arrival, the balance payment is not due.
For cancellations within 60 days of arrival, all amounts paid remain non-refundable.
We understand that plans may occasionally change. Each situation is reviewed with care and attention in order to find the most appropriate solution whenever possible.
Any request to amend a reservation should be made as early as possible. Subject to availability, every effort will be made to offer a suitable alternative.
Arrivals generally take place from 5:00PM and departures before 10:00AM, as specified in the booking agreement. This allows our teams the time required to prepare each House with the utmost care between stays. For retreats, seminars and private events, schedules are arranged according to the programme.
Each House is meticulously prepared before arrival: housekeeping, freshly made beds, household linens and a final inspection by our team. Additional touches such as flowers, champagne or personalised arrangements can also be organised upon request.
Yes. Your House Manager will personally welcome you, introduce the House and remain available throughout the stay, whether in person, by phone or by email.
Your House Manager is the dedicated point of contact before, during and after the stay. From coordinating arrivals and services to arranging experiences and sharing local recommendations, they ensure every detail is thoughtfully taken care of.
Always available when needed, the House Manager adapts to each stay while preserving complete privacy. They do not live on-site but visit daily and can be present whenever required.
Yes. Restaurant reservations, transfers, vehicle hire, bespoke activities, in-house wellness treatments, childcare and special requests are all arranged through your House Manager. Simply share your wishes and the team will take care of the rest.
Yes. Breakfast is served each morning at the House, featuring a selection of sweet, savoury and locally sourced products. Guests may also choose the Iconic Breakfast, a more elaborate culinary experience with service.
Yes. Our housekeeping teams attend to the House each day with discretion and care. For stays of one week or longer, linens are refreshed midway through the stay.
Absolutely. We work with a trusted network of professionals in each destination, including childcare providers, sports coaches, yoga instructors, local guides, photographers and more. These services may be organised before or during the stay.
Our Houses are designed with families in mind. Each property features a Kids Paradise, a dedicated world of games, books and surprises for children of all ages.
Baby equipment, secure pools, enclosed gardens and family-friendly facilities are available throughout the collection. Tailor-made activities for younger guests can also be arranged by the House Manager.
Each House offers its own collection of amenities, depending on the property: swimming pools, spas, hammams, saunas, fitness rooms, pétanque courts, outdoor theatres, cinemas, fully equipped workspaces and much more. Full details can be found on each property's page.
Yes. All Houses offer private parking, with the exception of Paris, where covered parking can be arranged nearby. Some properties feature enclosed garages and several Houses are equipped with electric vehicle charging stations.
Yes. Every House benefits from high-speed internet access and spaces designed for both individual work and group gatherings. Depending on the property, meeting rooms, screens, projectors and presentation equipment may also be available.
The safety of our guests remains a priority. Each House is equipped with modern security systems, including alarms and safes. Additional arrangements may be organised according to specific requirements and the nature of the stay.
Security features vary from one property to another and may include gated entrances, enclosed grounds and private estates. Your House Manager will be pleased to provide further details.
Yes. Should additional security be required, our team can coordinate specialist providers in advance of arrival.
Discretion lies at the heart of our commitment. Guest information remains strictly confidential and our teams are trained to the highest standards of privacy. Client identities are never disclosed without prior consent.
Our signature three-day, two-night format includes exclusive use of the House, a dedicated House Manager, all dining experiences prepared by a private Chef, daily housekeeping, professional equipment and a curated programme of activities.
Each gathering is tailored to its objectives and can be adapted accordingly. Please contact the team for a bespoke proposal.
Yes. Our Houses offer flexible spaces designed for meetings, workshops and collaborative sessions. Depending on the property, facilities may include high-speed internet, screens, projectors, presentation boards and dedicated breakout spaces, both indoors and outdoors.
Capacity varies by House. Most properties accommodate between 7 and 15 overnight guests, with the possibility of welcoming additional participants during the day for selected events.
Our Houses can accommodate up to 15 guests overnight. For larger productions, photo shoots, filming projects or extended teams, capacities may be adapted depending on the property and event format. Our team will be pleased to advise on the most suitable configuration.
Our partners
Selected PARTNERS united
around the highest standards of EXCELLENCE
Our collection
Dream destinations
à propos
